Portrait of a woman with short, gray hair and glasses, wearing a black turtleneck, standing indoors with a blurred background of plants and bookshelves.

Meet Marianne!

I’m Marianne, and I’m all about empowering heart-led creatives like you. My journey began in the world of interior design, where I fell in love with aesthetics as the owner of a webshop for Scandinavian accessories. That experience has shaped how I approach branding and visual identity design today, everything I do is infused with intention and purpose.

When I'm not designing, you’ll probably find me getting lost in the intriguing plots of Scandinavian crime series. They really inspire my creativity! And if I'm in need of a little downtime, there’s nothing better than a perfectly brewed cup of coffee and a good book to dive into.

I’m here to help you craft a brand that truly reflects your unique essence, making sure you feel empowered and supported along the way. Let’s create a space where your vision can thrive, embracing simplicity and flow together!

Hey there, visionary creative!

At Marianne Touw, my passion is empowering self-led creatives like you to build a business that feels true and fulfilling. I believe you deserve to create a meaningful legacy, build wealth with purpose, and make an impact, all without sacrificing your well-being.

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My Mission

I’m here to help you bring your unique brand to life, with website and visual identity design that’s intentional and deeply aligned. My goal? To create a space where you feel inspired, guided, and supported as you grow and thrive in your own way.

What I Value

In a world that can feel overwhelming, I believe in the beauty of simplicity and flow. I’ve woven these values into every part of my design process so that it feels easy, intuitive, and genuinely supportive. Together, we’ll co-create a brand experience that honors who you are and the impact you want to make.

Here’s what guides my work:

  • Freedom – You deserve the space to explore and express your vision freely. Whether we’re designing a website or crafting a visual identity, I’m here to make it feel effortless and true to you.

  • Simplicity & Flow – I’m all about working smart, not hard. I keep things simple and natural, so the final design feels aligned with your journey, something you’re proud of and excited to share.

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My Why

These values are at the heart of everything I do. They’re what drive me to help heart-led creatives like you find your own path to success, building a brand that feels as genuine as the work you’re called to do in the world.

Here’s to creating with heart,

Marianne

Open notebook on top of a book titled 'Brand Brilliant,' small binder clip, notepaper, and blurred flowers on the side.

Diversity, Equity & Inclusion at Marianne Touw & SoulForm Studio

Honoring the wholeness of who we are, together

A shared DEI values statement for Marianne Touw & SoulForm Studio

This is a queer-led, values-driven space where your full self is welcome.

At both Marianne Touw and SoulForm Studio, we believe that true creativity flows from wholeness, from being seen, heard, and valued in our full humanity. We honor the quiet magic and radiant complexity that lives within each of us, across identities, cultures, abilities, neurotypes, lived experiences, and ways of being in the world.

This work is deeply personal.
As a queer, neurodivergent woman and highly sensitive human, I’ve learned how to build in alignment with softness, nuance, and truth. That lived experience shapes the way I create, with slowness, spaciousness, and deep care.

At the same time, I also hold privilege, including whiteness, education, and access, which I strive to stay aware of and be responsible with in my work and relationships.

This space is rooted in care and shaped by intention.
Here, difference isn’t just accepted, it’s cherished.
Here, we don’t rush to fit into molds. We unravel them.

We’re committed to a studio culture that centers equity and belonging. That means:

  • Co-creating with sensitivity and respect for each person’s lived experience

  • Making space for slowness, silence, softness, and nonlinear ways of working

  • Unlearning and reimagining harmful norms in the branding, design, and business worlds

  • Uplifting those often unseen in traditional models, especially BIPOC, LGBTQIA+, disabled, neurodivergent, and trauma-impacted entrepreneurs

  • Staying open and curious as I learn how to make my work more accessible, from the way I design visuals to how I share information

This is an evolving practice, imperfect, but deeply heartfelt.

If there’s ever something you feel could be made more inclusive or accessible, I welcome your voice.

My hope is that when you land here, whether you’re meeting me in a brand strategy session or downloading a Canva template, you feel safe, seen, and supported. Because you deserve to belong exactly as you are.

With warmth and care,
Marianne
Founder of Marianne Touw & SoulForm Studio

“The future belongs to those who believe
in the beauty of their dreams!”
— Eleanor Roosevelt
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